Coca Cola Achieved Streamlined Merchandising with EasyMerch
What are the results of implementing the EasyMerch system in Coca-Cola (Northwest region of Russia)?
Results of Implementing EasyMerch in Coca-Cola:
Implementation of EasyMerch in the Northwest region has shown the following results:
- Representation level has increased by 13%.
- Sales rate has increased according to the increase of the representation level.
- Level of promotion activation has increased from 70% to 96%.
- The time required for everyday upload of merchandisers' orders to a back office is now measured in seconds instead of hours;
- Product order time has decreased by 10 times or more.
- The function of checking the order correctness is evenly distributed from the office to supervisors, which allowed to unload 2 people in the back office.