Vladimir Olenin
Managing director

What is Image Recognition in terms of FMCG?

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TL;DR Распознавание товаров на полке - технология, позволяющая по фотографиям вычислить какие товары находятся на полке и в каком количестве. Как результат - можно сразу посчитать долю полки, выполнение контрактных условий, понять какие товары отсутствуют, что происходит у конкурентов, какие цены выставлены в сети.

Другие модули экосистемы easymerch

Sales force automation
Merchandising Automation at all stages: Collecting data, Planning, Analytics
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Image Recognition
Image recognition for OSA and Shelf Share Automation
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Customization & Analytics
The mobile app and web-site are customized to meet your specific needs
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B2B WebShop
Web-shop — Sales and Analytics at One Place. Create a virtual B2B store
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Merchadizing Automation at all stages: Collecting Data, Planning, Analytics
We provide a comprehensive system customisable to meet your specific needs and able to integrate with other systems. With EasyMerch, you will easily improve field execution, boost sales and optimise all business processes
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Image Recognition for OSA and Shelf Share Automation
Recognition of products with an accuracy of more than 95% allows you to automatically fill out an availability report and calculate the share of the shelf in comparison with competitors. Recognition of regular and promo price tags, the golden shelf and the position of the products on the shelf is also available. Integration into all analytical reports at no additional cost.
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Customizable System and Detailed Analytics
The mobile application and website are customised to meet your specific needs. We provide access to the ready-to-use analytical block and develop customized analytical reports.
WebShop — Sales and Analytics at One Place
Create a virtual B2B store based on EasyMerch. It allows you to customise the page design, set up product ordering, calculate discounts and promo conditions, track documents, calculate rebates and more. Integration with SAP, Axapta, 1C required.

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